Department Stores
Author: Claire Masset
Price: $14.99
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For more than a century people have flocked to department stores, whether to browse the huge range of goods or visit a certain department for something specific. Over the years there have been many changes within the stores, but the basic aim to provide the consumer with a wide choice of products and services remains paramount. This Shire book outlines the evolution of the department store, from innovations in retailing, advertising and technology to developments in fashion, design and work practices. How did such 'cathedrals of consumption' come about? Why are the 1920s and 1930s described as the Golden Age of department stores? And what is 'in store' for department stores now? This engaging book answers these questions and many more. Illustrated throughout with colour and black and white photos.
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Pages: 64
Published: 2010, Shire Library 588, UK
150mm x 210mm, soft cover
ISBN 978-0-74780-772-8
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